About
The story
The weight of unrealistic beauty standards, the sting of judgmental eyes, the constant battle against self-doubt. My body, once a source of anxiety, became a battlefield. I struggled to love the skin I was in, to embrace the unique curves and lines that made me, me.
That’s when “BUT” was born.
“BUT” is about saying “yes” to your imperfections, embracing your individuality, and owning your narrative. It’s about shedding the weight of societal expectations and choosing confidence over conformity. It’s about being unapologetically YOU. Because you deserve to feel beautiful, powerful, and liberated – just as you are, this is your story. Wear it proudly.
The begining
The concept was elegantly straightforward: Bold patterns and emotional text provide you with a humorous and confident life.
ENJOY THE CONFIDENT.
Enjoy your life as an independent and confident individual. Again, wear it proudly!
